September 15, 2014 by Stephanie Janard
A local organization – I won’t name which one – recently announced a major new initiative. Guess how most of the organization’s employees found out about it? In the newspapers.
As one of my friends who works at this organization said to me, “That really makes me question how valued employees are here.”
He also added the obvious point that an employee can be an organization’s best marketer – given advance information about a new endeavor.
Since a newsletter would be a great place to offer such information, and a relatively simple way to let employees know they do matter, what’s stopping your own organization from writing and sending such a newsletter out on a regular basis?
If finding the time is a factor, there’s a simple solution for that, too: hire a copywriter to do it for you. Otherwise you’re needlessly letting the opportunity to generate employee goodwill and marketing slip by.